There are 201,117 dentists in the US, which means there’s a lot of competition out there.
Figuring out the best way to get new dental patients is not always easy, especially when you have a lot of other dental offices in your area.
Are you trying to expand your practice with new patients? Learn our top tips for attracting new dental patients below.
1. Buy the Best Equipment and Products
When you need to buy new items for your dental practice, it is important to consider your budget. You also want to consider what the patients will like the best as well.
Invest in equipment that attracts high-quality talent to your practice and also attracts new patients at the same time. Your equipment should make staff and patients comfortable, and it should be something that you really need.
Always have a well-stocked dental hygiene supply and be sure to buy the best products for your patients. This will make them want to keep coming back to you for each future dental visit.
2. Use Social Media
Social media is extremely popular now, so any business that wants to be successful needs to use it and post content people enjoy.
People already know they need to see the dentist, so you can use social media to get potential (and current) patients to trust you.
Consider what you’re trying to sell, who you’re selling it to, and why they need it. All of these factors should come into play when you’re developing a social media strategy for your dental office.
3. Find Your Selling Proposition
What is it about your practice that sets you apart? Why would a new patient want to visit you instead of one of your competitors?
You clearly have things that any new patient would want, like skilled dentists and nice office decor. But many other dental offices likely have those things as well.
Come up with a selling point that you can incorporate into your advertisements and marketing campaigns.
You may want to focus on something like quality, convenience, or affordability for your dental office. Whatever it is, make sure that it is something that you can apply to a wide range of potential patients.
4. Provide New Patient Incentives
A patient that is trying to choose a new dental office will usually go with the one that has the better deal, especially if it is advertised well and often. People love to get things at a discounted rate or for free, so consider if that is something you’d be able to do for new patients.
Do you want to offer a discount to patients on their first visit? Could you offer free consultations for new patients?
Think of what your patients seem to need the most. Try to find out if there is room in the budget for you to incentivize it as new patient dental offers.
If so, the decrease in income from people using the incentive could pay for itself with the increase in new patients overall.
Ready to Attract New Dental Patients?
With these tips and all of the skilled work you do, attracting new dental patients should be easy! Create a dentist’s office that people love, and they will want to keep coming back.
Do you want to learn more about making it in business? If so, check out more articles on our website today.