Flyers have been a marketing staple for a long time as they are a good way to spread the word about your business. You can hang flyers almost anywhere including community boards at your local grocery store, or even on trees around the neighborhood.
However, to actually catch the potential customers’ eye, you need to have a flyer design that will stand out from the rest!
Here are 5 of the most effective designs on a flyer to gain customers.
1. Have A Unique Layout
You want to be able to stand out from the crowd with your flyer, so a good tip is to create a template for flyer design. You want your flyer to be eye-catching, but not overly stuffed with information. Having pictures will keep the attention of the customer.
Creating a layout that is easy to read but unique to your business, or just unique in general, will help keep the customers’ attention for a longer period of time.
2. Keep It Simple
You want to keep your information concise and focus on the questions you feel customers want the answers to most. Along with this, make sure that the font is big enough to read easily, don’t be scared to make your headline big and bold—it needs to catch the eye of the customer, after all! As well as having it easy to read, make sure that your contact details are clear on the flyer.
While keeping all your information concise, and coming up with a unique layout, you do want to keep it simple as well. You don’t want to overwhelm a customer with too much going on on the page.
3. Make It Friendly
Coming off with the wrong attitude on your flyer is a sure way to not gain any new customers, and maybe even drive away regulars! You want to make sure that your flyer is in a friendly tone, and it also helps to use pictures of people who are smiling!
When you look at real estate flyers you always see a smiling face—this helps you feel comfortable with them even though you haven’t met them yet. This is huge for any business.
4. The Use Of Colors
When creating a flyer design template, make sure to keep in mind the colors you want to use to draw people to your flyer. You want to use colors that promote your business, but also ones that pop off the page. This is where working with your white space comes in.
Working with the white space on your paper can help both with colors and shapes. White space on the flyer can help make other colors or fun shapes pop, as well it draws the eye to the areas of the flyer that do hold information on it.
5. Use The Correct Paper
Using the right paper for your flyer is extremely important. You want to focus on the thickness of the paper. How many times have you seen thin paper flyers strewn on the ground like garbage?
You don’t want to make that type of flyer. You want to create a flyer that the customer will hang on to, and look back at, which is why you should use a thicker type of paper. This paper will also show that you did not skimp on this marketing tactic and will have a harder time throwing it away.
Flyer Design That Works
Now that you have been introduced to the top 5 flyer design qualities for effective marketing, you will be able to get out there and create your own flyers with confidence! Make them sharp, eye-catching, and fun!
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