Did you know that the response rate from printed marketing materials is almost 40% more than the email rate? Tell that to people who say that print is dead, and digital is king when it comes to marketing.
The art of printed marketing has been around since the birth of the printed press in the 15th century. It has evolved, grown, and adapted to remain a relevant and powerful method of marketing right up to the current day.
But how is printed content still relevant when digital marketing seems to be the go-to for so many businesses? Let’s take a look at five reasons.
1. Printed Marketing Materials Are Tangible
There’s no fancy online advertisement or catchy jingle that can replicate the feeling of touch. Our senses are powerful and the sense of touch can imprint something on our memories far more strongly than other methods.
Just think about how many ads you see every day on Youtube, Facebook, or Twitter. It’s information overload. But touching a flyer, card, or letter can leave a lasting impression, especially if the customer pays attention to materials like soft-touch or textured paper.
2. Print Works Alongside Digital Marketing
Rather than printing a load of flyers and sending them out, you can streamline your marketing processes by aligning their message or style.
For example; you produce a flyer or brochure with a certain design, slogan, or message. From there, you can design your email or social media marketing campaigns around that.
This will cause people to recall the physical item they received, strengthening the message you’re trying to send.
3. High-End Customers Enjoy Printed Materials
If you go to a high-end networking event, you can be assured that several professionals will be carrying business cards.
This old method of “getting your name out there” at these types of events is far from dead, and it’s easy to send a message that you are a high-end business, simply by having an impressive business card.
If your materials feel premium, your prospective customers will subconsciously see your business as premium, too.
Speak to a company, like New Era Print Solutions, about materials and styles to suit your needs.
4. People Trust Print
We’ve already spoken about information overload. People’s eyes and ears are bombarded with millions of different messages, all day, every day.
But something different happens when you physically hold something to read it. Most people will take what they read online with a pinch of salt, but will naturally believe what they read in a book.
You can harness this phenomenon with printed marketing materials and use them for your benefit!
5. Printed Marketing Can Be Targeted
Digital marketing can be a confusing thing to work through. How do you define your target market? How do you know you’re reaching them? It all seems a little complicated.
With printed materials, you can physically go where your target market goes and hand them your marketing content. You just can’t get that kind of targeting with digital marketing without spending a lot of time, and a lot of money on it.
Print Isn’t Dead
You may not think that print is king anymore, but using printed marketing materials as part of your strategy is not to be scoffed at. There is loads of potential for great ROI when you use printed materials.
If you enjoyed this article, check out some of the other articles on the blog.
