5 Skills Marketers Must Master to Survive in The Digital Age

It is the most optimum time to be a digital marketer in today’s fast-paced age. During the last decade or so, a new breed of marketing professionals has risen. These professionals are growth-minded, data-driven, expert digital marketers that companies hire for achieving targets and improving website traffic and lucrative numbers.

Such marketers perform their job exclusively in the digital world. Creating visual and written content, optimizing their company’s website, developing email marketing campaigns, running paid advertisements on Google, and so much more. Today, there is an ever-growing shortage of digital markers. Companies are leaving no stone unturned, searching for highly competent ones. In fact, according to a few digital-marketing studies conducted recently, the digital market is the most sought-after professional in the entire marketing field.

On top of that, the digital marketing landscape is now getting more competitive than ever. Suppose you are an aspiring digital marketer wanting to stay on top of your game. In that case, you should constantly refine your skills to achieve success in the digital realm. That said, below are a few skills that you have to master to perfect your craft. 

• SEO Skills

Can you think of any digital marketer who ignores SEO? You can’t. Well, to put it more mildly, SEO is the fundamental building block of a solid digital marketing strategy in 2021. So, a marketing professional has to know its ins and outs if they want their target audience to find their company’s website. 

Furthermore, SEO is not all about publishing an article and expecting great results. It will be useless if you cannot attract an audience to it. Mastering basic SEO concepts such as link building, keyword choice, and placement can give you a competitive edge in the digital world.

You can also use some free SEO tools as they will take some burden off your shoulders. They consist of a collection of fantastic performance measurement tools that will provide your marketing game a much-needed boost. You can also perform a search for terms such as ‘best SEO tips’ on Google and read a few top articles to learn new and improved SEO skills. 

• Copywriting Skills

A marketer has to be a skilled writer who is well-versed in the art of language usage if they want to gain their target audience’s attention. And generate desire for a specific service or product, and entice them to take action. Copywriting involves writing quality, persuasive content, be it a headline for a website, a social media advert, or a marketing email. 

Metrics will only provide you with a partial measure of your copywriting efforts. They will still give you some much-needed insight into the things that work and the things that don’t. For instance, you can utilize metrics to determine your piece’s impact by tracking its bounce rate. You can hone your copywriting skills by understanding your target audience. Conversing with prospects or existing customers is a good start. Simply leaving an email and asking for feedback will let you learn what you need to do to make your content engaging. 

• Social Media Marketing Skills

No matter the type of service or product you want to sell, one thing is a certainty. You must always try to sell your products or services first on social media platforms. They contain millions of prospective buyers. Mastering this skill will let you build a brand following, reach a worldwide audience, and provide them with more personalized promotions and deals. 

As a professional marketer, you first need to know about the social media channel your buyers frequently use, whether Facebook, Instagram, LinkedIn, or Twitter. On these platforms, you can publish anything from product launch announcements to instructional videos to blog posts. To master your social media marketing skills, you can take the aid of tools like BuzzSumo. However, most importantly, you have to look at how other companies publish their content on these social media platforms. Doing this will let you learn from their mistakes and target opportunities that they miss. 

• Marketing Technology and Automation Skills

A marketer in today’s digital era relies on marketing automation tools to maximize their efforts. So, it is vital to understand how to use them to engage your audience and turn them into loyal customers. These tools include platforms like Mailchimp, Hubspot, and many others. Any marketer can use them to convert visitors to customers, track their entire journey via a marketing funnel, engage them through well-timed pop-ups, and so much more. 

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MailChimp and Hubspot offer courses and certification to anyone who wishes to develop their skills with both these platforms. However, the most critical aspect of learning to use such marketing automation tools is knowing how to think like your customers. What do you need to do to entice buyers to purchase your products? How to build a massive following on various social media platforms? How to keep them engaged over the long term? These are a few questions to ask yourself when you are learning the ins and outs of these marketing automation tools. 

• Data Analysis Skills

The best digital marketer will always remain obsessed with data while also tracking their performance just as professional athletes do with their statistics. Data analysis skills allow marketers to measure their impact objectively and realistically. Through data analysis, you can see the number of people who engage with your website, digital ads, email marketing campaigns, and social media posts.

Suppose you want to be a successful digital marketer. In that case, you should always see everything from a data point of view and use it to discover new and improved business growth opportunities. Suppose you seek to refine and master your data analysis skills. In that case, it is best to work with tools such as Google analytics. And also, popular automation platforms like Marketo or Hubspot. You can also look at valuable data analysis-related material available on Google Analytics Academy to learn a few tricks of the trade. 

Conclusion

Marketing is rapidly becoming digital, and marketers are ditching traditional marketing techniques in favor of digital ones. However, they need to be creative with their efforts and require tools and skills to measure them. In the end, the best marketer is one who is willing to hone his/her skills and become a life-long learner. And mastering the skills mentioned in this article will be a great start.