Are you going to start a fashion brand on Instagram? Well, fashion brands are the fastest-growing Instagram niche and offer a lot of opportunities to grow your online business in a better way. You may be surprised to know that 40% of the people prefer to see a fashion brand’s review before purchasing a product online. Instagram is one of the best platforms for promoting fashion brands as active users of Instagram are mostly youngsters. But as the number of fashion brands is increasing every day, the competition is also multiplying at a rapid speed. So, if you are a beginner and want to promote your own fashion brand on Instagram, explore the below tips to make your brand popular so that it can dominate the market as you might have dreamt someday.
Instagram is the largest photo-sharing platform and that’s the reason why we see a huge competition in terms of creativity. According to a recent survey, content with graphics and images gets 95% more views than normal text posts, that’s the actual importance of photos. Therefore, use your creativity while posting content and here you can take the help of “Canva photo editor” which includes a lot of built-in templates that you can simply edit and post on your Instagram handle.
Always remember to post high-resolution photos because fashion is all about quality. Posting high-quality photos can improve your brand engagement for sure. Although, only posting a lot of photos can’t help much, make sure that your photos are making some sense so that the audience will think of taking positive actions after viewing your posts.
Work with Other Brands
As the competition is increasing, it’s very difficult for a new brand to compete and survive with its giant competitors. So, in such circumstances, if you can tie up with other best available fashion brands then you can get an instant boost to your newly launched brand. Even it can be beneficial for both of the brands as tie-ups with other companies will help both the brands to share unique audiences with each other and that trick may decrease 90% of your competition.
It’s always better to make a team instead of working alone. Once you’ll tie-up with another brand then the work-load becomes less and even Instagram will provide more impressions to your posts because of the instant boost you’ll get due to collaboration.
Use the Instagram Algorithm
Instagram is not a test where you’ve to only post good content so that you’ll manage to pass the exam. There are a lot of things you’ve to consider while making a fashion brand. After making creative content, you’ve to add some highly responsive hashtags otherwise your brand will not reach maximum people no matter how much design you have added to it. You have to use attractive and readable captions, and try to put graphical content on your posts such as animations and videos because that will literally destroy your competition and help you to reach a larger audience.
Instagram provides Instagram insights to get data on your contents; if you’re a beginner then you’ve to convert your Instagram account into a business account. Once you do that, you’ll get every piece of information about your posts like how many people liked, shared, and saved your post, how many comments and followers you get recently, and so on. Moreover, with these data, you can analyze which of your content people like the most and which type of your post is not getting enough responses from the followers, so that you can provide more valuable content to your audience on your upcoming posts.
Convert Your Feed into Instagram Shop
Well, as per https://edition.cnn.com/, Instagram has already introduced a new checkout so that the consumer can purchase their desired products without even redirecting from Instagram. Therefore, it’s the right time for you to convert your Instagram feed into a shop. Now you can post your products on Instagram and people will be able to purchase them directly from Instagram itself without even redirecting. Apart from that, consumers can get information related to products like price, description, and ratings.
Don’t forget to add your home page link on the bio section so that people can visit your site for purchasing anything. And once a person purchases an item from your brand, Instagram will show more impressions from your brand to that person that will ultimately help you to generate more leads. And most importantly it will help you to create a brand community with an active audience base as well.
Connect with Your Audience Personally
People actually remember the face behind a brand, as we all remember the Jeff Bezos behind Amazon and Bill Gates behind Microsoft. So, provide your followers with what they want from you so that they get more connected with you personally.
You may be wondering can people see what you look at on Instagram? No, they can’t! Connecting with your audience personally will create a strong relationship between you as a seller and your customer as a purchaser. Hence, upload your personal photos or behind the scene videos so that people will get to know more about you. A simple trick you can use is to upload shorts of your face-cam telling something informative, or you can use Instagram stories with motivational captions.
There is an Instagram influencer Rahul Bhatnagar, who is an entrepreneur and started Instagram as a Public speaking trainer, he used to upload 15-30 second informative face-cam videos three to four times a day and today he has a fan base of more than 290K people. Therefore, you can easily assume that connecting with your audience can create a big opportunity for your fashion brand.
So finally, as you have completed all the amazing tips to grow a fashion brand on Instagram, now you’re better ready to give exposure to your brand if you follow these tips with a proper mannerism! As you know, this pandemic has taken jobs from millions of people worldwide and that shows that we’ve to build our own base to survive in a better and proper way. Therefore, now it’s your turn to grow your own fashion brand on Instagram and become a stellar performer!