Do you use Instagram for business purposes? If so, you know it has much more to offer than just being a platform to highlight product pictures.
In fact, when used properly, Instagram can be a powerful tool to build your brand and cultivate an online audience.
Today, there are more than one billion users on this platform. This makes it clear that there’s a lot of potential.
However, if your efforts aren’t producing the desired results, it’s time to do something different. Keep reading for some tips to learn how to increase engagement on Instagram.
1. Find the Best Time to Post
Some people limit their Instagram engagement because they post at the wrong time. They may fail to post regularly enough, too.
While there are more than a few ways you can increase engagement on Instagram, one of the best is to post when your audience is active.
Similar to Google and Facebook, Instagram has an algorithm that likes posts that generate a lot of engagement in a short amount of time. If you do this, your post will reach the top of your follower’s feeds.
2. Tell Stories
Have you ever told a story about having your Instagram lost and learning how to recover deleted Instagram? If so, it was probably pretty interesting and didn’t have any alter motivation, such as trying to sell something.
This is the same thing you should do when posting on Instagram.
Captivate your audiences using text, video, and images. Don’t just rely on selling, this isn’t going to grow your engagement.
3. Be Authentic
When you are on social media, it is much better to be relatable and honest than perfect and polished. You should share content that goes beyond your latest marketing efforts. Take time to introduce the people behind your brand.
4. Use Instagram Stories Stickers to Start Conversations
Each day, more than 500 million users take advantage of Instagram Stories. This number continues to grow.
Instagram Stories stickers will help encourage followers to chat with you and share their experiences and opinions. This will help you create a loyal following of people who feel a connection to your brand.
5. Build a Strong Brand Presence
Consistency, creativity, and clarity are all essential when trying to build a presence on Instagram. If you take a haphazard or erratic approach, things just won’t work.
You should try to focus on things like presenting your profile and creating style patterns to keep images fresh. Also, learn the right way to use hashtags.
Interact with your followers to build loyalty and engagement, too.
Now You Know How to Increase Engagement on Instagram
If you are ready to increase engagement with your followers on Instagram, start with the tips and information here. You can create a solid foundation and find new ways to get more involved and build a more loyal following.
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