These days, all the girls are addicted to makeup to make them look prettier at any event or occasion. They try products of new brands and collect a wide range of makeup items from their favorite brand. Especially lipsticks or lip gloss is one of the primary things, and without this product makeup of any girl is incomplete. If a girl only applies lipstick, then still she can look gorgeous. These lip glosses are packed in lip gloss boxes that come in various styles and sizes according to the shape and size of the bottle of the product. The packaging of any beauty product can divert many girls themselves. These boxes are topped with the following one of the two coatings:
- Black matte coating
- Colorful glossy packaging
So here, we will discuss seven excellent tips about lip gloss packaging from expert experience.
Opt for solid manufacturing materials:
Not only the beauty of packaging matter, but also its quality matters. That at what level the packaging can protect the sensitive and delicate product. Before you select the material for beauty product packaging, ask yourself if by any chance the items fall, then the boxes you are going to opt for can save the product inside? If the answer in your mind comes yes, then carry on and, if not, stop yourself from adopting that material. Because product safety matters a lot, and any big or small loss can be dangerous for any business. Besides, there is a risk of losing their customers if they don’t get reliable and durable beauty product packaging.
Choose Type of Packaging
A variety of options are there for any company to choose packaging first for the lip gloss. It means they decide in which type of packing they will fill their gloss. Like glass jar, tube, squeezing filler, etc., whatever style suits your brand and product, you can go for that. Then these bottles or boxes are wrapped in lip gloss packaging to add value to the product and enhance the overall beauty of these liquid glosses.
Define Your Target Customers
While designing boxes for beauty items, any brand needs to focus on customers’ likes, dislikes, and demands. Plus, they should know what sort of packaging can attract customers. For example, if you are launching any lipstick shade for young girls, its custom lip gloss packaging should be something that can make these girls fall for your product at first sight and similarly for old women boxes that can divert their attention in a fraction of seconds. The more the ladies will be attracted to your lip glosses, the more the sales will increase.
Use Attractive &Unique Designs
Before designing the boxes for any item, the company should know its product. Additionally, they should use special printing techniques to print different designs and artwork on these boxes that look fascinating, classy, and trendy. Any brand requires creative and unique ideas to update their packages after some period. Because any girl does not like outdated packaging of lip gloss boxes, if a brand is making strawberry flavored lip gloss, they can print strawberries over the box. By looking at packages, people can have an idea about the taste and texture f your glosses. On the other hand, variations in product packaging shapes and styles can set your brand apart from other companies in the market.
- Go transparent: Transparent boxes or simple cardboard boxes with die-cut window creates a desire in every girl to buy that lipstick and give it a try as every girl wants the best product with cute packaging in her vanity box.
Select color of boxes with great care:
The color for custom lip gloss packaging needs to be selected wisely. Go with the color that is trending and that complements your brand and its product. Everything needs to be perfect to make an ideal product with the best packing to gather a large audience at your shop outlet. One can go for light pastel or floral color packaging for light shades of lip gloss and vice versa for dark, hue shades of lipstick bold packaging can be selected.
- Relevant color themes: It is a new idea and trick to impress the public. That is, a brand can make the packaging of the exact color as of the lipstick. In this way, customers don’t need to open the box and check out all the shades to have an idea about color by looking at the box. This step can also save time for both customers and the salesman.
Tell the product’s story:
Today people are so conscious about their skin that before applying any product on their skin, they check out the pros and cons of that product. That is why one should print all the detailed information about the product on lip gloss packaging wholesale. This is a critical step to avoid all kinds of mishaps and troubles for your brand, like the elements and ingredients used to make that particular lipstick. So, if any girl is allergic to anything, she can avoid using it; otherwise, it can badly damage her skin, and blame will be on your company resultantly sales of your business can decrease. Manufacturing and expiry date and directions to use all these product stories should be defined on the packaging boxes.
Printing minimal designs or complex artwork on simple cardboard box both are an expensive printing that requires skilled workers and specialized machinery. After printing, designs, and logo on the boxes brand should laminate the boxes. Firstly, it adds a glow and shine to your normal-looking parcels. Secondly, your printing is protected from water and heat radiation. So, when customers receive their product, they are impressed by your packing and can enjoy their product for a long time without any hesitation. This outclass lamination can help your brand earn a good profit margin.
These packaging boxes are made of cardboard, kraft board, and paper. These cheap boxes safeguard every kind of product. These boxes are made more pretty by custom designing. And it can be molded in any form by using tape and a pair of scissors. So, it means instead of throwing them, one can just utilize these boxes for multiple tasks.