Small businesses often feel discouraged with it comes to designing business cards, this is because of the limited availability of cash. But If you want to get more customers, you should think of designing a business card for yourself.
If you are a small business and looking for inspiration on how to design an attractive business, then you are in the right place. In this article, we have made a detailed list of how you can design your own visiting cards.
Before you design your own business card, you must first understand what are the factors that make a good visiting card.
- Design your business card with your audience in mind. If you are targeting audiences in sports, you need a card that you need images and information that attracts people who are into sports.
- Only include the most important information.
- The text should be bold enough that it is readable.
- Honor negative space. Do not fill your business card with unnecessary information or images.
Now, that you understand what you need to add in for visiting card, now it is time to look at points on how to design one yourself:
- Study business cards from different industries.
One of the best to create an attractive business card is to study a few business cards from different industries, including your own. Collect as many business cards as you can and lay them on a flat surface. Now, make notes on things that make each visiting card attractive and unique.
Next, is to study the cards of your competitors. Try to make something unique instead of copying it.
- Create consistent business cards
Before you dive into designing business cards, you should pay extra attention to your brand logo, color scheme, choice of fonts, and layout of the card. These are the foundation that will create your brand identity. The design and layout should be consistent with your website and other promotional materials.
- Use the Basic Design Principles
A business card is printed material, and you need to follow the basic principles of paper-based design in order to get the best result. Try to keep your text size legible and work at 300dpi to achieve the best quality reproduction. Also, use the grid to achieve proper layout. This will help in keeping your information in alignment.
- Choose the Shape and Size of your card carefully
Business cards are usually horizontal, but that doesn’t mean yours has to follow the same design principles. Depending on your industry and type of audience you want to target, your card can take a number of shapes. Try to think out of the box so that your card leaves a memorable mark on your client.
People have started using vertical cards, and some even use the diagonal space to create a unique visiting card.
- Keep Your Design Simple
Every beginner makes this common mistake. People who are designing a business card for the first time try to add as much color or fonts on the card to make more flashy. But in the end, they end up with a design that is not at all elegant or pleases the eyes. Don’t make this mistake, keep the design as simple as possible with vibrant color and readable font.
- Don’t Forget to add Key Contact Details
There are some basic details that every business card should, which allows your customers and clients to contact you in the future. The information varies from person to person or company to company. But there are some basic details that you should definitely add to your business card.
- Name of the company
- Your name
- Your designation.
- Contact details (phone number, email address, social media links)
- Office address.
Some business card owners like to add their photos, but it depends on the industry you are from.
- Consider Including a Statement
A positioning statement is like a message or slogan that clearly defines your brand and differentiates you from your competitors. Including a compelling statement on your visiting card will give a powerful message. Your card will also stand out from the rest and create a connection with your potential customers.
- Proofread Carefully
Nothing will damage your relationship with your business prospective than a typing error. While designing your business cards, make sure you proofread every bit of information you have added to the card. Double and triple check your contact details before you send the design to visiting cards printing company for printing.
Designing a business card seems like a tough job, but in reality, it is not when you follow the above-mentioned steps.