How Your E-commerce Business Can Start Accepting Online Payments Easily

Any e-commerce business primarily operates to commit sales through online medium. The idea of e-commerce selling revolves around placing products live on your platform for sale and accepting payments against it. This is the operational core of an online commerce business for any service, product, idea, or domain. Every feature and functionality revolve around it and facilitates a compliant service to users to commit those sales successfully.

If you want to get the best results, you have to get your payment system to be in the right service fitment and in compliance with the platform offerings. Your payment module should have convenient service options integrated, should be served by compliant features, and should be built with high-end security.

So, there are a few factors that you need to address and serve to get you a robust, friendly, and safe payment facility for your e-commerce platform.

Here are a few useful tips to help you with attaining those factors right and accepting online payments easily and successfully:

Opt for a local PSP who fits your requirements

PSP (Payment Service Provider) connects your e-commerce facility with different payment methods including various credit cards, direct debit, online banking, and digital wallets services. PayPal is one of the renowned PSPs powering online payments from a large number of e-commerce sites. There are many other reliable options like Stripe, Square, and Braintree. These are available with different transaction features and service plans.

While you choose from these options make sure you pick the one that best fits in with your business requirements. Here, choosing a local PSP is always advisable, as you get served by a provider who knows the needs and sentiments of the local target audience.

Here, you should see if your security needs are met fully. If you are serving huge traffic in a hyper-dynamic service environment, receiving users from all over the world, you would like to have a high-end robust security framework for processing payments that offers you advanced fraud-protection and multi-layer authentication process.

If you have to cater to diverse audience groups with different payment preferences, you have to integrate various options to pay. Here, you should have a PSP that supports different payment formats, categories, and service options.

Also, for accepting international payments, you have to enable your site to accept multiple currencies and that should be well served by your PSP.

While you choose from the options for PSP, consider all these factors and features along with the charges you are asked to pay, to get you the right Payment Service Provider for your platform.

Go with a hosted payment page

While you create the payment page for your e-commerce site, it is always a wise choice to go with a hosted page provided by your PSP over the one created from scratch. These pages are built following standards that are proven and tested with many users already. So, these have a high chance to work better with your users too, providing them a far easier and flawless interface for payments.

Also, when you create your own payment page, you have to implement security protocols and follow the guidelines to get it to work compliantly with the centrally laid regulations. Here, you also need to get your payment facility certified by PCI. Besides, you have to always invest more money and time in building a new payments page that involves all the research, development, authorization practices, quality compliances, and testing efforts. So, it is always better to go with a PSP hosted payment page.

Educate and encourage your customers

To be able to get the maximum response with your e-commerce payment services, you have to get your users to learn about the methods to get familiar and comfortable with using digital payment services. So, they are able to easily and securely transact through your site. Here, you should also adopt ways to motivate them to do payments on your site and replace cash-on-delivery payments with the advance online payments.

Doing this you can work on these ideas:

Share content on your blog about the benefits of online payment. Get them to learn about different modes and ways of payments through interactive diagrams. Use infographics and vlogs suggesting the growth figures and popularity index of online payments.

Offer limited-time discounts on choosing to go with digital payments. You can even combine it with free shipping or offer or next purchase. Here, you should have your return or refund policy written upfront and clear to have them enough trust in your service to pay you in advance.

Get your users to sign in to your loyalty program. Engage them with gamified techniques to earn points and climb levels against each payment transaction happening on the site. Allow them to earn cashbacks and scratch cards on doing digital payments.

To Conclude

These are some of the ways to promote digital payments of your site. If you would like to know more about it in detail to serve your case, connect with e-commerce development services and learn about how you can drive more users to pay you digitally establishing great trust, convenience, and security.