“Flower Boy” came out in 2017 and completely changed people’s perceptions of Tyler. He became an artist who sees no boundaries for himself. “Flower Boy” is a melodic album rich in instrumental improvisation, in which Tyler touches on the themes of love, racial inequality, personal experiences and recalls the past. One of the most intriguing moments of the record is that Tyler hints at his bisexuality, if not even homosexuality. In the song “I Ain`t Got Time!” he says he has “been kissing white guys since 2004,” and in “Garden Shed,” he reads that “his friends couldn’t read the hints,” and he “didn’t want to talk.” For many, this turn was a shock, because Tyler had been accused of homophobia more than once through the use of the word “fagot”.
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The response to the next tyler the creator merch, as usual, was different. His talent as a producer and musician is undeniably recognized. “Olds” are already hating rappers out of habit, and the new audience pulled up thanks to the soft melodic sound and cheerful colorful videos – what Tyler stood out for from the very beginning of his career. Only if before he fought in the ring with wrestlers in a ridiculous suit or sniffed cocaine in the guise of a centaur, now he filmed no less funny stories about love and feelings, sometimes adding his trademark harsh humor.
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But “Flower Boy” was just a glimpse of the bright future that lay ahead for golfwang. In 2019, he released his sixth studio album, IGOR, and achieved what he dreamed of 10 years ago – winning a Grammy.
“IGOR” is the best music Tyler Okonma has ever made. You can argue that this is not a rap album and you will be right in many ways. There is really very little rap here. Tyler sings almost the entire album about love. The IGOR concept is built around the breakup of the protagonist with his / her lover. Have you noticed? Apparently, Tyler deliberately decided not to indicate the gender of his muse, so that each listener could feel the songs in their own way.
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Separately, it should be said about the image of the rapper mentioned at the beginning of the article. Especially for IGOR, he reincarnated as a sensual blonde in dark glasses, who dresses as strange as possible and always looks depressed and withdrawn (not surprising, because he is experiencing a love breakup). Tyler has performed in this form more than once, promoting the album. A striking example of the chosen image is the video for the single “EARFQUAKE”, where Tyler jokes over himself in his usual style.
“IGOR” was the first album in the career of former Odd Future boss to hit # 1 on Billboard. In an interview with Fantastic Man magazine, the rapper was asked if he had ever been in love, to which Tyler replied: “I don’t want to talk about it, it will be on the next album”. We do not know about you, but we are already waiting.