Do you want to create a killer brand with products that sell like hotcakes? If so, you need great packaging.
However, after you ship a product, the packaging is thrown into landfills. It’s wasteful. And there’s plenty of evidence that this packaging is destroying the planet.
Switching to sustainable packaging can bring benefits to both you and your customers. Plus, it gives you greener credentials. Even Burger King is cleaning up its act.
In this article, you’ll learn how to bring sustainable packaging into your business and make it work for you. Here’s everything you need to know about eco-friendly packaging.
Environmentally Friendly Design
Sustainable packaging is an environmentally friendly material used for the shipping and storage of goods. It is designed to reduce the depletion of unnatural resources and minimize your contribution to them.
Sustainable packaging is manufactured with optimized energy and materials.
In short, the packaging is affordable and functional. It meets market requirements and standards for cost and performance. It remains useful and environmentally friendly throughout its life cycle.
It is produced using clean technologies and available best practices. The packaging is made from recycled and renewable materials.
Is the thought of creating it on your own is too daunting? Reach out to a packaging design agency for more info.
Sustainable Shipping
Sustainable shipping and environmentally friendly packaging offer a wide range of benefits to online retailers, shippers, and customers.
What’s the point in producing great sustainable packaging if you’re then going to pollute the atmosphere shipping it? An eco-friendly business is holistic.
Remember eco-friendly packaging and sustainable shipping go hand-in-hand. You can reduce shipping costs by focusing on smaller packages that cost less.
Sustainable shipping minimizes unnecessary packaging inserts and reduces your costs. It also helps reduce emissions.
Customers often make purchasing decisions based on sustainability, not just trends that come and go.
Biodegradable Materials
Many of the materials used are biodegradable. Plus, many types of sustainable packaging decompose and can be recycled into different materials.
Customers can reuse recycled packaging for their own benefit. This eliminates much of the guilt associated with throwing away so much waste.
Your business can also benefit from recycling leftovers and returning packaging that can be sold or reused by your own business. You can also market your use of sustainable packaging materials as a way to attract more customers.
Switching to sustainable packaging can seem daunting and expensive. But it doesn’t have to be that way.
Look for a little guidance to make the transition as smooth as possible. It’s often better to make gradual changes. This way, you won’t overwhelm your team or cause problems for your customers.
Delivery Materials
Start by modifying your delivery materials. Select small, recyclable boxes for part of your shipments. You can switch to sustainable adhesive tapes and packaging inserts.
You will want to ensure that the companies you work with actually offer environmentally friendly packaging. To do this, it is critical to understand how shipping materials work for your business.
Do not make small orders to test packaging materials yourself. Find an environmentally friendly packaging provider and ask them to provide samples free of charge.
Consider ordering samples from someone who will take care of the quality control and your product packaging.
The new weight of your shipping materials provides an advantage over what you’re used to. Your boxes will be large enough to store your products and small enough to provide a sustainable advantage for your sustainable business.
The Right Fit
Take your product. Put it in the packaging and see if it fits. Make sure it doesn’t jump around too much and see if it presents the product in a desirable way.
New boxes and mail should be durable enough to protect your shipments and ensure that customers do not return to you with broken items.
Opting for more environmentally friendly packaging can increase your prices per shipment. On the other hand, you may find that you can save money with smaller, lighter packages with fewer inserts.
Your customers can look forward to lower prices due to the new focus on sustainable packaging. If you change the cost, you should include these differences in your pricing.
If you’re planning to raise prices, it’s a good idea to let your customers know they’re paying more. Some people may applaud you for switching to sustainable packaging.
Shout It Loud
As you start your transition to sustainable transport materials and practices, announce it to your customers and the industry you engage in. Remember, an eco-friendly business gives you social credit in today’s more conscious consumerist world.
Social media posts, e-mail newsletters, press releases, and banners on your website ensure high-quality communication about your shift to more sustainable shipping practices.
This serves to inform your customers about the advantages of environmentally friendly shipping materials. It also informs people about your brand, which can lead to customers recommending your company.
Customers may find it disconcerting to see a price increase. But not if they’re informed that it has been done for a good cause.
Sustainable Packaging Is Achievable
It is important to recognize the obstacles that can arise when planning to make your packaging greener. Like with any major change to your business, it can’t be made overnight.
In this way, you can minimize the impact on your profits whilst also ironing out any potential problems with your eco-friendly plans to make sure it’s fully effective. Considering sustainable transport practices for locally produced products is also an excellent idea.
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