Let’s talk about online privacy, which is also known as internet privacy or digital privacy. This refers to the degree to how much of your personal, financial, and browsing information remains safe and secure when you’re accessing websites online. There is no doubt in stating that privacy has become a growing worry, with browsing history and personal data all at great risk when one is online.
Thus, it is safe to state that privacy is a big deal today. Not only is the issue of data being farmed by Google, Facebook, and Amazon a huge issue, but also how our data is used to earn money for big corporations. It goes without saying that Privacy and Data Protection Issues with the Adoption of SaaS is a very important discussion point.
Privacy issues came to the mainstream with the Cambridge Analytica scandal. Cambridge Analytica had purchased Facebook data on a great many millions of Americans without their knowledge to build a psychological warfare tool, which is unleashed on US voters to help elect Donald Trump as president.
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Web sites want to know all they can about you; consumers generally want to share as little as possible. Complicating matters further are criminals who break into Web sites, steal the information, and use it for personal gain. Advertising firms, who stand to gain as much as any from personal data collection, have absorbed the brunt of complaints from privacy critics.
It’s not just social media giants like Facebook and Twitter that are keeping a great deal of focus on your activity. Many of the most popular sites use third parties to gather your data for them. Privacy policies may lack clear descriptions of data collection practices, but nearly all of them mention third parties. When you visit a website like the BBC, not only do they collect your data, but so many other companies do as well.
Last but not least, with technology being omnipresent, it hardly comes as a surprise that you should take some serious precautions in protecting yourself.