Business Manager belongs to Facebook’s family of tools that help organize and manage your business on this social media giant. When you join the Business Manager, coworkers can’t view your personal profile.
Facebook ads manager is a separate tool that helps you manage your ad campaigns. You can also use This tool for ad management but if you want to manage events on your website, go for event manager.
You do not need to associate your personal Facebook ID with your Facebook Business Manager account. You can register here as a business. Why your agency must use Facebook Business Manager in 2020.
This article explains why your agency must use Facebook Business Manager in 2020. Continue reading if you want to know the importance of using Facebook Business Manager in 2020.
What is Facebook Business Manager?
The history of Facebook Business Manager dates back to 2014 when Facebook launched this unique tool to help businesses get the most out of their Facebook promotion.
It helps you manage pages, ad accounts, and the people who work on pages. The main aim of launching this tool is to consolidate all of your business solutions in one place.
If you need to manage ad accounts, company pages, and page roles, you should give this tool a try. If you do not know how to use this tool, you should read more about it.
Importance of Facebook Business Manager
This free tool has great value for businesses that actively promote products or services on Facebook. It is easy to create an account and learn using it. Moreover, you can perform many functions through this tool. It helps you manage roles on the page of your business. Furthermore, it helps you run ads and monitor their progress. More importantly, you can link the pages of your business with your business manager account.
The whole point of this discussion is to make you understand that this tool is going to increase your productivity. You will no longer need to use different accounts to manage different resources.
Reasons to Use Facebook Business Manager
There are many reasons to choose this tool but we will only discuss the main reasons behind using it. Here are the topmost reasons that make people create and use a Business Manager account in 2020:
- You can manage roles on your business’ page through this tool.
- You can run your ads and monitor their progress through this tool.
- You can link the pages of your business with your business manager account.
You can perform many other important functions through your business manager account. For more details, you can read more articles on this topic. For better results, you can take professional help.
Is Facebook Business Manager is Going to be a Requirement?
Another reason that you should start using Facebook Business Manager is that using it is going become a requirement soon. Sooner rather than later, you’re probably going to have to.
Over the past few years, Facebook has been pushy in making its business users use this tool. They may be doing so due to many reasons.
They may be thinking of stopping other services such as Event Manager and Ad Manager. So if you want to do any kind of targeting, Facebook Manager is your solution.
Last Word About Facebook Business Manager
You have read why your agency must use the Facebook business manager in 2020. In the end, we can say that marketing managers and marketing agencies can benefit from Facebook Business Manager in 2020.
Please note that this tool is different than the famed Facebook Ads Manager. If you want to get the most out of your promotional activities on this social networking website, you should use this intelligent tool.
In case you do not want to use it or you do not know how to use it, you should take professional help. If you are a business that has a Facebook page and that runs Facebook ads, you should create a Business Manager account.
In the future, It may be a requirement to use this tool. I hope you have learned a lot by reading this post. If you have any suggestions, please share it with me. I wish you all the best with your Facebook promotion and business growth goals.
