It is very tough task to get the popularity in the music industry; you need to compete with an uncountable number. However, most of them don’t know how to promote themselves or their music effectively.
They release song after song hoping that they will find a label executive or go viral somehow. It happens sometimes but in very rare cases, otherwise, it could prove a way of failure. One should learn to set themselves apart from the crowd by understanding the different music marketing tactics and to pursue the music business as a career.
Here are some of the strategies to get popular and increase the fan base:
Be smart and creative with your presence: Most of the musicians often think about online marketing strategies when it comes about promotion. You should not content yourself to only online music promotion. Performing live could prove a great way for musicians who have just begun their career to gain new fans.
Here are some ways you could try in order to promote yourself:
Play some free shows: In your early career if someone asks you to do a free show do not agree immediately similarly if you are a bit established you shouldn’t say no instantly. You must evaluate the opportunity.
You can ask the following questions to the promoter telling you to play a free show:
- What other performers are playing?
- When do we play in bond with other performers?
- How many people will attend the show?
- Would you be able to sell merchandise?
If the chance literally going to offer you a huge increase in fan base you must think about it, or if it is for a big conference or event you should go for it.
Play established artists in your performance: If you are someone going to play the show by yourself, it is going to be hard for you to get the attention of new fans. The good way to draw the attention of new fans is to play with the artists who are more famous and have a big fan base. Collaborate with the local artists in your area or in the region you are going to tour. Look out their social media followers and reach out to new artists who you would like to play a show with.
Send mails to local mailing list subscribers: While creating your mailing list, make sure you block subscribers by the region so you can be able to send them relevant links to buy tickets. This way is much more effective than sending simple mails of the complete tour dates list to every subscriber and prove to be fewer people unsubscribing from your mailing list.
Upload your music video to more platforms than just YouTube: There is no doubt that YouTube is the biggest online video platform but uploading your music videos to other platforms could prove to help in to reach out the fans and offer additional music video promotion.
Not many artists upload their music videos to less popular platforms; it gives you the opportunity to face less competition that could increase your chances to get discovered by music fans.
You should choose the best platforms where you can connect with fans and share your work with them. There are so many secure Music Rights Crowdfunding Platforms that can prove helpful to you.
You must have heard about Music Rights Trading Platforms, these platforms can also prove beneficial in several ways. You can become popular and earn huge respect and money in the industry by using these platforms wisely.