Thanks to the advent of social media, we now have the power to connect our brands directly to the consumers. Social platform, Facebook, for instance, is a great platform that you can use to communicate with your target audience and customize the content to meet their respective requirements and or interests.
However, to ensure this communication and social engagement are worth it, you must narrow down to what details give birth to results that you are looking for and continuously optimize for those. Getting Facebook insights into the audience along with the offered user data by the social network is of prime importance. By using the right mix of tactics and strategies, you can also succeed in scaling advertising.
Here are some ways to use Facebook audience insights to enhance your targeting.
Ways to Use Facebook Audience Insights
To begin with, have your seed audience selected for the sake of analyzing. You must choose between:
- Everyone present on Facebook, which you can drill down by various filters, or
- People connected to your page, which displays exclusive data of people who have liked your Facebook page(s).
Upon selecting the base audience for analyzing, you can filter them down to identify useful information nuggets.
● The Basics
Once you have got your seed audience selected, start using the filters present on the left sidebar to shortlist your seed audience to unveil data about more particular groups of people.
● Location
You can add the shortlisted audience by excluding and or including locations. You would find the default location to be the United States. You can go ahead and exclude certain states in the US by moving over the dropdown arrow present next to “ All United States” and selecting “Exclude locations”.
For those who wish to view locations other than the US, click on the “X” just next to the United States to exclude it as your selected location. Thereafter, you can type in any of your preferences city, region, or country. You are also allowed to add more than one location to analyze multiple locations simultaneously.
● Age and Gender
Under the section of “Age” and “Gender”, you can narrow the list of your audience by a maximum or a minimum age and gender.
● Interests
Under the section of “interests”, you can add the similar interests that you can target when getting your Facebook ads setting done. So to view interested people in “advertising”, just have it selected to apply to your audience. You can consider adding multiple interests, however, you cannot afford to get the interests excluded.
Interests play a major role in helping you find treasures in your Facebook insights. The algorithm of Facebook attributes interests to the Facebook users based on their behavior and real activity, for instance, their liked pages, the kind of content they engage in, and the ads they prefer opening.
● Connections
Though you considered selecting your seed audience after loading audience insights, you can get it modified under “Connections” if you want. You can have your page selected if you have more than one and you can also consider excluding another one of the pages.
Both Facebook audience insights and scaling advertising can help you to boost your ad campaigns. Use these common ways to use Facebook audience insights and scale your Facebook ads budget efficiently to expand the spectrum of target audiences.
