Header Bidding is a form of displaying your advertisement to several people at once. This process requires a minimal charge yet will provide you with a lot of benefits, for instance, transportation of your ad to famous and popular broadcasting websites.
The header bidding process is one which needs basic understanding like how does header bidding work? What are the trends? Etc. Here the answers to both the questions are stated.
How to work along with Header Bidding?
The process of header bidding can be performed in the four most basic steps; these are as follows:
- Wrapper Script:
The initial step in the method is making the JavaScript run. This JavaScript manages both the bidding process as well as auction at the same time. This wrapper script is usually known as in the header whenever the page begins to load. This JavaScript redirects the user to the ad page for carrying out the following steps.
- Bids transformations:
Next, come the request and return of bids. Header bidding begins to associate with SSPs and demand partners come forth to decide on whether to bid and how much amount to bid on the various ads. The wrappers then will have to wait for some minutes to receive a bid from the bidders. But if you’re void of any such bid, then you’ll be considered out of the race.
- Header Auction:
The received bid will be filtered according to some given guidelines and be compared to find out the highest CPM before sending it to the ad server. Along with this, in the competition comes header bidding line items. It is set up in the ad server; these’re chosen according to prices. They are then prepared to compete in the next stage.
- Server Auction:
The ad server and header bidding line items compete to be the winning bid. Once the results are out, the auction ends that is the one with a better priority tend to stop the other. After the auction process is completed, the winner is carried by the JavaScript back to the client. And as soon as the user receives it, the entire process is said to be finished.
One thing needed to keep in mind is that the entire process takes only a matter of minutes you will not have to sit for hours to get back your results.
The trends of Header Bidding:
Next comes the hacks you will need to consider while opting for header bidding. Without these trends, the process might not be a total success.
- Mobile Version:
The significant trend to be carried out is having a mobile option for header bidding. You might find a couple of people without a computer or laptop but almost none without a mobile. Mobile is such a human friend, every other brander or so creates a mobile version of everything and hence header bidding should not also be lagging back in this case.
- Pre-bidding:
Another fundamental hack is to have an efficient pre-bidding opportunity. Along with pre-bid, an additional Demand Manager is also set. This ‘demand manager’ is present to cover up the loopholes and shortcomings pre-bid might have. These two coming together will make the header bidding process all the more effective.
- Easier Usages:
Thirdly, comes in changing the manual functions into automatic ones, for instance, converting the optimizations that are done manually by the dynamic wrappers to an automatic function. Also, upgrading analytics accordingly, establishing high-speed pipes for price floors, unified inventory management, price floors, etc. and better A/B tests.
Conclusion:
These are a few emerging trends that are the most necessary ones; there are more to the list. Abiding by the said ways of implementation will help you go through the process more comfortably.
