America’s packaging industry is worth an estimated $15 billion a year. Much of this is spent on the manufacture and sale of cheap custom sized Kraft boxes. Kraft boxes have for years been the go to standard in the craft and hobby industry. The quality and convenience of these boxes have helped them to become a fixture in many American homes. However, with the recent economic slowdown many retailers are looking at their bottom line and trimming expenses wherever possible.
Price
Many craft retailers are looking for ways to cut costs and still provide their customers with an excellent product. Cheap boxes have been in high demand as well because they are so easy to produce. While many companies offer ready to ship boxes at discounted prices, there are still plenty of ways that can be employed to create cheap boxes that are not generic or cheaply made. The main idea is to keep the same quality, but use a more efficient manufacturing process.
Create Custom Packaging
One way to increase a company’s profit margin without hurting its reputation is to create custom packaging using a less expensive material. Creating boxes from steel alloy, plastic, or glass is an option many packaging companies will discuss. However, most consumers have little experience with these types of packaging. A good way for a packaging company to begin educating consumers on the advantages of their product is to offer a free box with purchase. The consumer can then decide whether or not he wants this box to be customized with his name and contact information or if he wishes to buy a plain sized box.
Custom Sized Boxes
A smaller company might choose not to offer custom sized boxes. Instead they would sell unbranded boxes that are manufactured by a third party company. If a smaller company is not offering a box with personalization that meets consumers’ needs, there are other options available. Many consumers would rather purchase a plain Kraft box rather than one that has a company’s name and logo on it. An example of this is if the boxes are being sold by a family who makes vacation trips on a regular basis, they likely will not want their children to put their own name and face on the box.
Kraft Boxes
Smaller companies that do not specialize in Kraft boxes may provide standard boxes that are not personalized. These boxes are made in a similar way to the large boxes but the top layer of cardboard has a hole in the middle of it. Instead of being customized, consumers can expect to receive a standard, uninteresting box. To break the monotony of the cardboard box, the small kraft box may be decorated. While plain boxes are rarely decorated, some small boxes have small bows or ribbons attached to them and consumers can decide whether or not they would like to add these decorations to their box.
Kraft boxes that are not personalized are sold at grocery stores and mass retailers. In addition to being cheaper than the larger boxes, consumers are more likely to find these at a store that specializes in products such as laundry, foods, and household items. If consumers choose to shop at a store that caters to these types of products, they are more likely to find the Kraft Boxes that they need for everyday use.
Company Logo or Mascot Printed
For those who have a creative bent, Kraft boxes can also be made into a fashion statement. This includes decorating the outside of the box to make it unique. For example, instead of being plain, the box may have a company logo or mascot printed on the front. The inside of the box can have fun, colorful designs printed on the sides. This allows the consumer to have fun while making a statement about his or her personality.
Online Shopping
Cheap custom sized boxes are produced by many different businesses. While some of them specialize in these boxes, most consumers can find a good place to purchase these boxes from. There are several different ways that Kraft boxes can be personalized. Finding one that will fit the individual’s needs is simple when shopping online for these boxes.
