Is SEO dead? are SEO services worth your time and money? Is investing in organic traffic still beneficial for your business in 2020? These are some questions digital marketers face every year. Due to Google Algorithm updates and changes in the Google search engine results page (SERP), it is common for companies to question whether strategies like search engine optimization still work in 2020.
Are SEO services still relevant nowadays? Let us find out.
What is SEO?
SEO stands for Search Engine Optimization. It is a process of optimizing your company website so that it appears on top of the search engine results. With SEO, you can attract your target customers to your website and improve brand reputation and credibility.
You can do this by:
- Inserting keywords relevant to your website and content.
- Focusing on unique title tags and meta descriptions.
- Publishing original and user-based content.
- Including high-quality links related to your website content.
- Optimizing page load speed and mobile-friendly experience.
Creating a reliable SEO strategy requires knowledge of current trends and tactics. SEO experts are well-versed in handling the various complex SEO functions. Thus, you need to hire an experienced and reliable SEO company to take your marketing to the next level.
Is SEO still relevant?
Yes, SEO is still relevant for your business in 2020. With countless technological innovations, SEO methods and tactics have changed over the years. Companies still need to focus on SEO efforts. However, they need to adapt to this ever-changing environment.
As more people are searching online and traditional marketing tactics have become obsolete, SEO is an indispensable factor for companies to increase their engagement and visibility.
Have a look at the following stats:
- 93% of online experiences start with a person using a search engine.
- 81% of users do some online searches before making a significant buying decision.
- 72% of consumers conducting a local search ended up visiting a company store within five miles
- SEO has 20 times more traffic opportunities as compared to pay-per-click on both mobile and desktop.
As you can see, SEO isn’t dead, and it is essential for the success of your business. If you do not implement SEO in your marketing strategy, you will miss out on a vast potential.
Why SEO still matters in 2020?
Below are the three main reasons why companies still need to adopt SEO strategies in their marketing efforts in 2020.
Adopts a multi-platform approach
Never depend on a single source of getting traffic when it comes to marketing. If your only way of getting traffic shuts down completely, it can put your business at significant risk. Google’s organic search is not going to disappear anytime soon. But, it is always better to include other traffic channels in your marketing strategy.
Adopting a multi-platform approach can help you generate more leads from the current as well as new streams. By outsourcing SEO services, you can receive a lot of traffic on autopilot and focus on other marketing channels to attract visitors. For example, if you are in Noida, you can hire an SEO company in Noida to take care of your SEO needs.
- Improves brand reach and authority
Today’s generation is becoming more resilient to traditional marketing methods, such as advertising, cold calling, email spam, etc. It is where SEO comes into play. SEO helps you reach those people who are already searching for brands like yours. It is a kind of inbound marketing technique that attracts potential customers to the business rather than popping up your ads during their standard search.
Further, you can also improve your brand exposure and authority by including long-tail keywords in your content strategy with a high ranking factor. This way, you can reach a set of audience specific to your niche.
- Helps in customer acquisition for locally based businesses
If you are running a business in a specific city or region, then leveraging local SEO strategy can do wonders for your brand. SEO is an effective technique to acquire new customers and also to outperform your local competitors. With local SEO, you can target locally based keywords and reach people looking for the products and services you offer in your local area. You can easily do this by:
- Inserting geo-targeted keywords
- Creating a Google My Business account
- Collecting testimonials or reviews from past clients
Wrapping it up
Search Engine Optimization isn’t going anywhere in 2020 and beyond. You lose an opportunity to rank on top of the search results and outrank your competitors when you don’t optimize your website for the search engines. You might have the most attractive website. However, if your potential customers cannot find you, you will not grow your business to new heights.