These days, where every business is taking the digital route, it becomes important to make the best of digital platforms. Online websites and social media platforms are becoming the playground for big businesses for making profits. To make the online business successful, it is important to use some strategies and techniques. One among them is boosting conversions.
In this article, you will learn some principles that will guide you in boosting conversions. These lessons will help you in becoming the best web design company.
Before we proceed, it is essential to understand a bit about the conversion rate.
Introduction to conversion rate
Conversion rate can be defined as the percentage of visitors on your website, that achieves their desired goal among all the total number of visitors. In simple terms, it means that people can achieve what they were looking for on your website. It is known as conversion. A good conversion rate indicates that you are capable of successful marketing and great web design.
Conversion rate is identified with the help of certain conversion tools. Also, different industries have different conversion rates. Not all the industries have same conversion rate. If you are looking for a good conversion rate, then your landing page design and site should be good and the products you offer should fulfill customer desires and also are affordable.
Want to boost the conversion rate? Then, read the below web design principles!
Principles for boosting conversion
Using hick’s law or concept of limiting decisions according to a hick’s law, the time of decision is directly proportional to the number of choices on the table. So, if you have got more choices, you will take more time to make a decision and vice-versa. This shows a fundamental principle that action is lost when a greater number of choices are presented.
Similarly, in a web design method, conversion can be boosted by limiting the number of choices users have. Sometimes to make the web design better, individuals provide too many options in the navigation bar. As a result, users lose interest in them. Therefore, keep the options limited on the web page.
Adding a full-screen welcome gate
It was reported that, when a visitor visits a webpage, 70% of them do not come once again on the page. Therefore, to bring the visitor again a full-screen welcome gate is necessary. With the help of a full-screen welcome gate, you can easily get the visitor’s attention. Also, the ability of a web page for conversions become more than 80%. The full-screen mat offers certain benefits. These benefits include presenting a targeted offer, collecting e-mail subscribers, and pointing visitors to the social media profiles.
Rule of thirds
the rule of thirds is a popular principle that is used in photography but now used in web design principles too. According to this rule, the image should be divided into thirds, both horizontally and vertically. Also, the rule says that the middle portion of the intersecting lines helps in boosting conversions by getting people to focus on them.
To achieve great conversion with the help of web design, use call to action page at the bottom left intersection. The rule of thirds is all about placing the elements in the right manner on the website.
Respecting users’ patience
According to a report by the Aberdeen Group, it was said that the page load speed plays an important role in conversions. The one-second delay could result in an 8% reduction in conversions. Therefore, it is essential to upgrade the page load speed and make it faster. To make the load speed of the webpage better, troubleshoot the webpage daily.
To make the webpage better, you can use the tools like Pingdom, GTmetrix, and google page speed insights. For better conversions, always respect the user’s patience.
Use of Negative Space
On a web page, the white space present is also known as negative space. There are two types of spaces, one is positive and the other is negative. In the positive space, all the elements of the site are present. Whereas in the negative space, no elements are present and it is empty. Negative space is the portion between paragraphs and between lines of text.
When you pay attention to negative space, your site keeps everything legible and scannable. With this, you can easily increase your conversions. To utilize the whitespace, keep font size small and line-height should be 150% of the font size.
After research the user pattern of seeing the webpage, it was reported that the user sees the webpage as an F-pattern. The result was taken with the help of heatmaps. Now you would be surprised about how f-layout can increase conversions. The answer is that, by placing important elements like call-to-action, and headlines on the bottom and left portion of the page, you can increase conversions.
If you want the information that you are looking for should get the lowest visibility, then you can place it on the lower right-hand corner.
Color plays an important role in helping businesses in getting conversions. It plays a great role in usability and conveying the overall meaning of the website. Also, color invokes different types of emotions and reactions. The businesses should always choose a color that conveys the products and services they offer. To make the right combination of the color, you can make use of Adobe’s color wheel.
Make sure for highlighting the text, and headlines, use contrasting action buttons so that these elements are readable and noticeable.
Using the similarity principle
When you are looking for web design principles, the similarity principle always comes ahead. It states that the human brain perceives the unified form in a different way compare to individual parts. So, it says that always use the different elements one after the other, as it helps in boosting conversions.
The above conversion of web design principles will increase the conversion rate and will help the business in making huge profits.