If you’ve ever dreamt of working for a top marketing firm, you’ll first need a marketing degree from a recognized university. A college degree is a gateway to lots of opportunities and career paths, but only if you pick the right one. College students have a hard time choosing their majors because, with so many options, they’re spoilt for choice.
With the digital revolution and globalization, modern marketing is gradually shifting into digital spaces. This presents an unexplored frontier for marketers to earn a decent living and propel their careers to greater heights. For eager college students, this leaves them wondering whether they should pursue a marketing degree.
The answer to this question depends on what career path you’re willing to take. If you’re looking to work in business and marketing firms, a marketing degree is right for you. What if you want to work in business but are still on the fence?
Maybe looking at the benefits of pursuing a marketing degree will help you make a well-informed decision. In today’s post, we’ll be highlighting a few benefits of getting a marketing degree to help you make the right choice.
A Marketing Degree Has Immense Earning Potential
If you want to earn a substantial living after your college studies, then a marketing degree is just what the doctor ordered. As of 2019, marketing managers made a median salary of $136,850, with the lowest 25% earning $97,710. While you might start small, once you climb up the ladder, you’ll be raking in the big bucks effortlessly.
Entry-level jobs will earn you a decent wage, although it’ll be nothing to brag about. All you need to do is use the marketing degree to get your foot in the door and watch the opportunities unfold before you. With a degree in marketing, you have the option of working the following positions:
- Brand managers
- Event planners and organizers
- Marketing assistants
- Market research analysts
- Sales managers
- Smart marketer
These are just a few of the many job opportunities that await you after your degree in marketing. Aside from the job opportunities, you’ll learn plenty of valuable skills that you can apply in real-life situations to earn a decent wage. Some of these skills include:
- Oral and written communication skills
- Budget development
- Comprehensive market analysis
- Financing and logistics
- People and product management
- Demographics and customer categorization
You can use the said skills to offset your freelance career or even start your own business. A degree in marketing allows you to work anywhere around the world and make a killing. Most of the skills you learn are in high demand with firms worldwide that won’t think twice about taking you in.
Offers a Promising Job Outlook
According to the Bureau of Labor Statistics, the job market of graduates with a marketing degree is expected to grow by more than 8% of the national growth rate by 2028. There couldn’t be a better time to have a degree in advertising, business, and, of course, marketing.
Considerable Job Security
What’s the use of struggling through four years of college and ending up with no job to show for it? That’s what most majors these days give you after wracking your brains in college. However, a degree in marketing gives you quite the opposite.
A marketing degree gives you almost unparalleled job security. Meaning there’s very little chance that you’ll not find a job. Plus, with the versatility of employment opportunities that a degree in marketing offers, finding a decent job should be a breeze.
For instance, the COVID-19 public health crisis saw a boom in demand for market research analysts. The analysts developed ways that companies can cut costs, reach new customers and advance their brands. These analysts were crucial for the survival of most companies all through the COVID-19 public crisis.
Companies will always need skilled talent for research and to advance their bottom line. Few majors can brag about the job security that a degree in marketing has to offer. You can even get a marketing degree online and secure a high-paying job with a leading marketing or business firm.
You Can Refine Your Communication Skills
Communication skills are one of the most important skills anyone in whatever capacity can learn. A degree in marketing is communication-oriented to refine your overall communication skill. The degree course entails writing papers on broad topics, which also sharpens students’ writing skills.
Students also engage in various case studies to come up with conclusive reports and present the said case studies. This prepares them for real-world situations where they have to analyze actual markets or customer demographics. These communications skills could prove very useful in out-of-work situations like when negotiating car prices, for instance.
Sharpens Your Decision-Making Skills
Some marketing situations require you to make crucial decisions on the fly. That’s why a marketing degree is highly geared towards refining decision-making skills. Applying these skills in case studies and discussions helps solve problems effectively and efficiently.
Expands Your Business Knowledge
Marketing is a facet of business and hence delves into some of the core business units. Pursuing a degree in marketing allows you to learn about various aspects of business, including accounting, management, marketing research, among others.
This knowledge doesn’t only equip you for the job market; it also equips you for establishing your own business. So, if you won’t make a career, you’ll have as much success with your business.
For Personal Fulfillment
If you feel like doing something fruitful in your life, why not pursue a marketing degree. A degree in marketing can help you land your dream job so you can lead a fulfilling life. Pursue a marketing degree and enjoy every milestone you achieve and every record you break.
Earn Your Marketing Degree Today
With so many benefits, there seems to be no reason why you wouldn’t want a marketing degree. Remember, you can choose to take physical or online classes; both work just as well. Do your scouting and find a good university and enroll today.
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