Google has a variety of courses on digital marketing that address a multitude of different aspects related to the topic. All of these courses are assorted under their Digital Unlocked platform and are available for anyone to access and study. These courses include the fundamentals of digital marketing, optimizing SEO analytics, promoting advertisements and sponsored content, mobile, and email marketing. The courses help candidates understand the details of content management and helping the analytics and traffic of their product website. Digital marketing enables businessmen to give a major boost to their sales and expand their customer base once they hit physical caps on their business. Online marketing is the new place to let your products be advertised at full force, and it opens a lot of opportunities for any firm.
As already mentioned, these different digital marketing courses open room for many opportunities. This also shows up in the content of the training routines. The courses begin with making the students aware of the current market scenario, the role of digital marketing, and the importance it has. Then students can move on to make their own digital presence through websites and applications or other mediums of their choice. Google helps them to build different business strategies as well.
Once a proper strategy has been set up, candidates can learn more about how to utilize SEO to the fullest extent and to their best advantage. The course also helps students understand the characteristics of sponsored content and advertisements. They also learn how to use these along with the website traffic to get monetized. Social media being the newest addition to online influencing, it is the obvious next step for anyone who wants to give an extra edge to their business.
JOB OPENINGS AND SALARIES
There are many ways to get placed in the industry of digital marketing. Since the online market is spread over multiple networks and devices, new markets are always popping up for businesses to profit from. Naturally, the demand for trained professionals also increases among firms and corporations.
Content Managers are the fundamental pillars of any online business. They design the basic sales pitch to any customer, and the content decides whether the product is right for the customer. It means that employees need to focus on the correct target audience to improve sales performance. Since content is not distributed only on specific websites but also spread over different channels such as advertisements, blogs, and emails, the content has to be properly designed for the specific channels. Content managers can earn anything between $70,000 to $90,000 annually.
SEO specialists are individuals who are able to make the content visible on search forums and help in targeting the right market for the product. If the firm’s business relies on a local market, then optimizing local search results and feedback options will help the business a lot more than blindly relying on the search algorithm. This task is left on the experts of the field, and with Google’s certification, they are more than verified for the job. SEO specialists are in high demand due to the complications of the job and the regular updating of knowledge required. They earn median salaries of over $100,000 per year.
Email and Mobile marketing specialists are individuals who help push the right content through emails and mobile devices to potential customers. Their job involves designing the content to bag customers and convince them to buy a particular product. It involves establishing the right connection by offering product details, discounts and sales information, and feedback by other customers like them. Their earnings range between $40,000 to $70,000 per year.
Analysts and AI specialists work with the business data and sales information to push the content to the customers. They make sense of questions such as which gender and age group are more likely to buy a certain product, and how much a certain product sells at a particular price point. They utilize various statistical and econometrics tools to get answers to these complex questions. They belong to a niche job profile with high demand. Data Analysts easily make earnings above $100,000 every year.
Digital Marketing has a lot of promising job positions, and every firm bank on these employees to improve their sales performance. It is natural that smaller businesses are starting to take part in the venture by educating themselves regarding content marketing and essential SEO strategies.