When you collect and analyze data from the various social media platforms such as Twitter, Instagram, Facebook and LinkedIn, that whole process is what is referred to as social media analytics. The information collected then becomes useful in making business decisions. It centers around digging into customer conversation around a particular product or brand.

Importance of Social Media Analytics

Conversations being had on various social media platforms as well as market research concerning a brand or service should not be ignored. They can help you scale your business to another level and ace your next campaign if you use the right tools. You can also hire a company that specializes in that to do the work for you and you won’t regret it. Some of the advantages include:

Know your audience: Having a clear understanding of who your target audience is and what they want is key to ensuring a successful marketing campaign. This is where social media analytics comes in as it helps you get into the minds and behavior of your desired audience.

When you dig into Facebook and Twitter and Instagram, you’ll definitely come out with a wealth of insights. You get to know the gender, age, and even the location of your audience, and this can be very helpful.

Know when to post: There are tools used that will help determine the right time to post your content considering previous engagement trends. This can be based on what time of the day, or what day of the week, or what season of the month. Armed with the information, you can go ahead and post your content considering a time when your target audience is more active.

Watch on your competitors: There are tools that allow you to insert the account name of the company at hand and metrics of its performance will be availed to you. With this, you can find out what your competitors are talking about or pushing for on their websites. Sprout Social is one of those tools.

Identify the right sites for your business: You don’t have to be on all social media sites. Only focus on those raking in profits or giving visibility to your company. This can be done by conducting performance metrics on your social media platforms. Google analytics can come in handy with this.

Identify Influencers: Nowadays, influencer marketing is big. It goes side by side with social media marketing. Incorporating an influencer in your social media marketing can work wonders for your campaign. Analytics tools such as Influence.co and NeoRich can help you land the perfect influencer for your campaign.

Enhance your social media campaigns: UTM tracking links helps keep watch on how your campaign is performing. It also helps you know what is bringing traffic to your site. Through listening to your audience, you can tell whether the campaign was well-received or not. Armed with this information, you can know what went wrong or what was done right and use the same information to improve your next campaign.

Netbase Quid

It is one of the companies that offer Social Media Analytics solutions. Being in the industry for the last ten years, Netbase Quid helps grow your brand and businesses and enables you to interact with your clients and audience through social analytics.

For your social media analytics services, Netbase Quid stands out not only because of the years of experience that they have been in the industry but because of the real-time results and impact they going to make on your brand. They are equipped with advanced artificial intelligence that enables them to access massive amounts of data with speed and ease.

Social media analytics is currently something that cannot be ignored by companies or brands that consider themselves smart enough. It helps you to understand and appreciate the voice of the audience. Through the analysis, you are able to understand not just the likes, or the share or comments or mentions that a brand or product is getting. You also able to know the ‘why’ or the reason behind it.

When employee tweets or a customer says something nowadays, companies need to listen and consider their voices when making a campaign. There are companies out there that can help you with the analytics and Netbase Quid has been doing a good job for the last ten years.