In today’s competitive business environment, a brand requires more than just a simple picture and a description to attract customers and sell products. Those were the conventional means of marketing and having an eCommerce business requires much more different and unique to draw users. Today’s dynamic digital marketplace is all about selling an idea, an emotion, lifestyle, or better content to the shoppers. Rather than simply advertising to your customers by treating them as the consumers and your own company as just a salesman, focus on content marketing that allows you to build relationships rather than just a trade.
You’re providing them with something useful and useful, rather than just throwing information at their faces. It would be best if you kept them entertained, interested, educated in your product and brand. Else your business would be just another name in the market without anyone talking about it. Today, many E-commerce businesses have now understood the significance of content and its role in bringing in more sales and customers than simply having just an online store with no results.
You might find some eCommerce businesses are doing social media uploads and blogs to extend their reach out to their potential buyers and, of course, keep them engaged in the process. But as they say, too much of anything is not healthy, and the same goes for these ideas as nowadays almost every online business is doing it. It is, as they say, an exploited strategy and the customers can notice too. Creating the same sort of content does not help the brand stand out from the competitors and the other players in the market. It’s not doing your business and your brand any good. People would soon get bored and move on to content that is interesting and appealing to them.
A good content marketing strategy need not be revolutionary but interesting enough to transform your business’s revenues by boosting brand awareness among the customers while creating more leads for future sales. Online business owners primarily focus on content as they have realized how big a role content plays in determining the success of their ecommerce website. One of the main reasons why content marketing is so essential is because it helps online businesses and brands build trust with their target audience and users in a way that is quite different from the known conventional means of advertising and marketing. It helps brands to communicate themselves more engagingly.
If you’re wondering how to increase your business’s sales and drive more traffic to your website, then you would certainly benefit from a good content marketing strategy. But while content marketing can be incredibly effective, and of course it’s easier said than done, the issue of generating content can often prove too difficult and confusing. When planning your strategy, you need to make sure that the plan is creative and appealing to the user but is also robust, well-planned, and executed, keeping the target audience in mind. In this article, we’ll explore some ideas and marketing strategies to help you boost your business’s reach to the right audience.
#1. Infographics Are Engaging
When you want to educate your customers, having a simple audiovisual with subtitles is honestly quite boring. So, how, in this dynamic environment of information available on the internet, can you grab your customer’s attention not just effectively but quickly as well? The answer is one word: INFOGRAPHICS! Infographics are an effective and engaging tool that conveys information in an engaging manner that helps your audience understand your brand or product easily instead of the usual boring way.
They are an amalgamation of graphics, content and information all in one format. Infographics are visually captivating and allow brands to put forward intricate information that otherwise would be too dull if presented straightforwardly. Scientifically speaking, the average attention span of a human is 8 seconds, just 1 second less than a goldfish! This is why online business owners need to make an eloquent effect immediately of connecting with their customers.
#2. Build Trust Through Security
To have customers visit your website, they need to trust your business, and this is why you need to build trust with your users because if they don’t trust you, they won’t visit your website. It’s as simple as that. Ask yourself this question. Would you visit a website you have never heard of and seems extremely unsafe? You won’t. The same goes for your site visitors. Plus, the threat of hacking and financial fraud drives away visitors. Therefore, your website must be safe, secure and reliable enough for users, visitors and customers to trust.
You can take the first steps towards your website security by investing in ensuring encryption like an SSL certificate. Secure socket layer, or SSL as known in short, acts as an authenticator that encrypts whatever communication is happening between the client and the server. It is a safe and secure transfer layer that protects your and your users’ confidential data from going into the wrong hands, like a hacker or a cyber-criminal. Going for the right SSL is crucial, and one of the best SSL certificates you could invest in is geotrust wildcard ssl. Inexpensive, and premium it secures multiple first-level subdomains under the chosen primary domain.
#3. Newsletters Are Always A Good Idea
Communicating regularly with your audience keeps them aware of your brand and business, and if you’re on top of their mind, they would think about you before making a purchase. That is why sending newsletters regularly helps your business stay in touch with your customers and potential users. A newsletter gives online businesses and brands a chance and a platform to exhibit their products and acts as a short sales pitch. It makes the audience trust your business over your competitors and also gives your brand a personality they associate with.
With newsletters, you can fundamentally stay in contact with your customers and interact with customers who have been inactive for a while. Your business may be such that you might be offering different products to different segments of customers. In such a case, it’s advisable to be a little personal and send them different content. Another example of a personal newsletter can be very personal with the customer’s name on it. But be careful not to bombard them with newsletters as it could easily turn annoying for your customers.
#4. Get Influencers On Board
You might have heard this term being thrown around a lot today. So who or what is an influencer? Quite simply, an influencer is an individual who has proven and recognizable reliability in a said industry or field. The influencer can be a blogger, a YouTube star, an industry expert, or simply a social activist. Since social information spreads faster through social media and social platforms these days, influencers are perhaps the best way to spread your message.
These individuals have the social pull and persuasion to encourage their large audiences to go and support, buy and follow a brand. Influencers have the talent to redirect and drive traffic to your website. Not just that, they also help in increasing your social media presence and sell your products online. These days, many shoppers and customers choose to buy products from those websites that have collaborated with the influencers in the field as it also builds trust.
#5. Popularize Your Business With Video Content
Videos have huge potential in driving sales up for eCommerce sites as they give the customer a positive outlook of the business. Videos and product videos give the users a better sense of what exactly the product or the service is, and it also creates a connection between the customers and the product.
Videos also position your service or product in one of the most effective ways to boost sales and drive traffic by transforming a product or service from just another thing to something that is an actual part of a user’s life and lifestyle. Not just helping customers choose, videos also build trust in a business and brand.
#6. User-Generated Content Can Boost Your Business
The fact is people trust other people more than they trust a business, and that is the reason why User-generated content (UGC) is an important form of free marketing that an e-commerce business could use. UGC is reliable and honest content created by fans, influencers and other users who share reviews, videos and images of your product or service online. By displaying user-generated content on your creative and authentic website, you can build credibility among your potential customers.
As an online business owner, you must regularly add to the conversation online about your product on social media and other platforms. After all, most online shoppers will start their online shopping process by first researching extensively online and finding out about brands and options. These shoppers are usually looking for reviews, testimonials of past customers, video reviews by influencers or simply product demonstrations and having user-generated content could help you stand out from your competition as users can learn more about your product.
#7. Buying Guides Or Purchase Assistance
A buying guide is intended to streamline the buying process for the customer by giving them all the essential information about the product. But this literature must be easy to read, navigate and comprehend as complicated guides could mean the customers are not understanding your product and leaving without making a purchase. Remember, you should make it easy for the user and hence the purpose of a buying guide should be to motivate, educate and entice the user so that it leads to making a sale.
#8. Blog Posts Keep Audiences Involved
Blogs are an engaging and informative way to stay connected with your customers. Your ability to appeal to and involve customers as an eCommerce business is one of your key assets. It does not matter what kind of eCommerce business you are in because blog posting should be a fundamental part of your digital marketing strategy. It keeps your past and existing users engaged and helps bring new potential customers.
#9. Creative Product Content And Descriptions
Having bland and simple content to describe your product or service is honestly just boring. You have to fight for attention online, and with the digital clutter, you must make your business stand out! One way of being distinct is to have creative and distinctive content that describes your product. By doing so, you’re different and unique, which will attract the attention of your customers and potential users, but be careful not to be vague so that the audience does not even understand what you are selling. Done correctly, creative content can drive traffic to your website and lead to your brand’s user-generated content.
In conclusion, while these are some of the creative tips you can use for your eCommerce website, do not compromise on security and make sure to pay due attention to it. For ecommerce websites that seek to expand shortly by adding more first-level subdomains under the main domain, we suggest investing in a premium wildcard ssl certificate. Investing in a single wildcard cert eliminates the hassle of managing separate certs for each subdomain. All said and done, no matter how creative your site may be, it would still be at risk of a cyber attack if you don’t take preventive steps, as mentioned in the points above.