With the remarkable evolution of digital technology, business organizations across the world have started leveraging advanced platforms, tools, and software. Ensuring that a new product you launch to the market makes a positive impression on the targeted customers is imperative for your business growth.
Businesses that always strive to stay ahead of one another know the importance of the user onboarding element of a product launch. It is the very first impression, and it requires to be well-planned and adequately analyzed for growth and adoption in the future.
What is User Onboarding?
User onboarding procedure actively guides and helps potential and existing users find new value and efficacy using a business’s newly-launched product or service. The user onboarding process commonly takes place right after customers buy a product. It helps them overcome typical hindrances that most new users encounter.
With time, onboarding is proving to be advantageous. The process is enabling the customers of a business to master the product or service in a quick time and with the utmost ease than they could entirely on their own. Instead of trying to acquire knowledge all by themselves, with onboarding, your customers get an ideal reference that rightly educates and makes them aware of the usability of your business product or service.
The onboarding process helps increase users’ satisfaction significantly as it enables users to avoid wasting time figuring out your new product. The users can pay more importance to accomplish the goals by utilizing your product or service effectively.
Here are the top practices to streamline user onboarding:
1. Track Journeys of Users
To make an onboarding process successful, having a clear image of the users of a newly launched product or service is essential. Prior to setting up the process for onboarding users, you have to create a user persona, which accounts for their requirements, motivations, and goals. You should also focus on crafting messages that will engross them effectively. You need to tailor the product to each unique customer’s precise needs. You will be able to boost conversions and drive new traffic by creating different landing pages.
2. Convey the Product Uniqueness
Way before using a product, customers need to have a proper understanding of it. You have to take the responsibility to clarify users about the uniqueness of your product or service. To do that with the utmost efficacy, you should start leveraging user onboarding software. Usually, prospects need not put much effort into understanding a product well. You have to ensure that they catch your product’s prime value in seconds. Apart from making your potential customers understand your product’s unique aspects, you should also focus on increasing their curiosity to acquire more valuable information about your product.
3. Minimize User Friction
The process of onboarding can come to a sudden halt even after communicating the value proposition of your product effectively if the users experience issues while signing up. A pleasing and user-friendly landing page design can minimize friction significantly. The main reason for the slowdown of the progression of your business’s sales cycle is friction. It can be any variable, quality of website, or user behavior pattern. You can minimize the friction that most users face while signing up by relying on email signups or social logins.
4. Improve the User Experience
You have to discern and cater to the need of the users just the way they want. Many users seek guidance to complete the signup process, whereas some users can execute the process without any help. Guiding the exact pathway to complete the signup process to the ones who need a little support can help you win those customers’ trust immediately. The success of your product is entirely dependent on how well your potential users become familiar with the salient features.
5. Use Email to Provide Assistance
Using email efficaciously and timely can help you convert a prospect into a paying customer in a quick time. For SaaS onboarding, consistent usage of email is of the utmost importance. It engages potential customers and drives new customer referrals. The first email, many people regard as a welcome email, should be the first step leading to conversions. You should keep the message simple and well-defined. Including a call to action (CTA) in every email will help potential users take the necessary action. Leading the prospective users directly to the area they want to access on your website or app through the CTA is imperative.
You will certainly be able to streamline user onboarding without any hassle if you start implementing the practices from the very moment you launch a new product or service to market. The user onboarding platform from Apxor can come to your significant rescue as it provides top-notch assistance to users from the very first level of onboarding. The onboarding software teaches your potential customers the correct way to use your product and clarifies how your product’s features can cater to their requirements effectively.