Email verification turns out to be one of the most significant steps in any email marketing campaign –just after you have built your email leads. Let us know all about email verification and how you can know whether or not the email is valid.
What is Email Verification?
Email verification is referred to as the process of checking the given email address for being active & existent –or valid. A valid email can be regarded as the one that is capable of receiving messages from the senders. Every email verifier out there –whether you are using some bulk email verification software or a single platform, is known to perform a series of steps for ensuring email verification. Some of the most common steps are the domain, syntax, MX record checks, catch-all, and email address ping.
How an Email Verifier Works?
The general idea behind the working of a reliable email list checker or verifier is that it would perform verification as per the specific algorithms of the developer. For instance, a typical email verifier might go through a series of steps for ensuring email verification with utmost accuracy. Here are some of the common ones:
- Syntax Checking: When you are writing a professional email, you might go forward with using some grammar-checking tool for checking the respective copy. This helps in ensuring that every word that you have written is spelled correct and grammatically sensible. An email verification service is known to perform the same task. Most of the syntax checking algorithms are known to check for following:
- Email standard correspondence
- Number of symbols
- Presence of special characters
- Appropriate placement
- Domain Checking: The domain name of the email is known to follow the “@” symbol. It is used to reveal the particular domain of the given email address. Email verification tools are known to check whether or not the domain name has been spelled correctly. Moreover, these also help in checking whether the domain and the website are active & real.
The given check is vital for a single reason –websites do expire over time, and therefore, email addresses also expire with time. As such, organizations might leave the existing market while some consider migrating to an all-new domain and creating new emails for the new domain.
- Catch All-Checking: It is the role of the email verifier to also check whether or not the email belongs to the catch-all domain. Also going by the name as “accept-all” or “unverifiable,” catch-all domains are the ones that are always set to accept emails even when something wrong is written in the email’s local part.
A reliable bulk email verifying software solution is known to check the respective domain name for serving as catch-all while notifying you to prevent the overall bounces. In case you observe that a verified email has been labeled as the unverifiable or catch-all, then you can consider acting at your own risk. You can also decide whether you wish to send the given message or delete the same from the email list once.
As it can be observed, email verification is crucial when it comes to ensuring the overall success of your email marketing campaign. This is why you should trust only reliable email verification service providers.